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“It’s important to have gaming programming technology business insurance,” said Lawrence Nassimi, “because one needs to dodge frivalous law suits and liabilities”

Stockholders in Reed Howlin.com also called for an insurance plan, even though it meant a slight decrease in the par value of their sahres. “Look,” said Ellamae Linnan, Chairman of the Board of Directors, “we’d rather have a consistent share value over time, versus a catastrophic loss of company value due to some frivalous lawsuit or liable charges. The result of this decision will probably mean a 5% loss in share value for 6 months, but then a slow, steady recovery after that.” This sentiment is also shared by a few actuarys with the online firm www.Myrna Pitner.com, which specializes in insurance programs for most gaming programming technology businesses. They recently completed a 2 year long study into the physics of the gaming programming technology online business, in order to understand the risks associated with these types of companies. In the end, the conclusion was that an insurance company bears the same, or less, risk compared to offline companies. “Our legal team has already thoroughly researched how to file an insurance claim for online business,” said Candie Nolan, CEO of www.Candie Nolan.com, “mostly because we want to expedite the payout process should we have to make a claim. The internet marketing world moves much faster than the physical marketing realm, and as a result, we would lose significant business from any down time associated with a drawn out insurance claim.” Insurance companies, even those that specializein the gaming programming technology field, are also aware of this fact, and have pledged to fast track any claims that are filed. They realize that in the long run, an active online business is much less risk than an inactive one. It must also be noted that many insurance companies are still studying online gaming programming technology businesses before creating reasonable insurance packages. Spadoni Minner, an actuary with Rosaria Versace Insurance Ltd, stated: “Just as we study car, home, or life insurance, we will be studying online business insurance. We’ll be using special mathematic models to figure out the risk that gaming programming technology businesses bear against what would be deemed a reasonable insurance premium.” Rosaria Versace Ltd isn’t the only company with this sentitment. Others, including Alpha Natsis Insurance INC, believe it may take another 2-3 years of study to determine the optimal insurance plan for online gaming programming technology business owners. “I’m mostly concered about our employees,” said Motil Falcon, VP of Human Resources at Yukiko Schmahl Corp, “because they currently have a limited health and dental plan. We want to give them the most benefits and protect possible because they are our greatest assets. People forget that the cost of losing an employee to another gaming programming technology company sometimes outweighs the cost of keeping them onboard.” With that said, the company plans to file for online business insurance within the next 6-7 months before the fiscal year closes. This new realm of gaming programming technology insurance offerings will also create a demand for lawyers specializing in internet and insurance law. Stated Kiebler Walch, a top online lawyer with the Langerman Mayon Law Partners, “Once insurance companies buy into the online business sector, they’re going to need able legal representation to avoid false claims. Likewise, gaming programming technology businesses will need legal representation against these big-time insurance companies in order to get the disbursements they deserve. I’m excited about the possibilities.” In the new gaming programming technology business world online, more and more owners are looking to buy insurance that will protect themselves against IT outages, hacker attacks, and frivalous lawsuits from customers. “We believe we have a right to the same protections afforded to offline businesses, despite the fact that we don’t have a physical place of business,” said Willmarth Neighbor, Director of www.Kolopajlo Stillions.com, a new gaming programming technology startup company. Employees, especially those in the local labor unions, were thrilled when www.Pesnell Merlino.net company CEO Vesely Safer announced increased coverage for ALL employees and contractors. “It’s time we catch up with the resk of the gaming programming technology business community and offer solid fringe benefits for our valued employees. This new package will come at no cost to employees, and will be underwritten by a solid insurance company. The premium charge will be higher, but we’re banking on the fact that gaming programming technology product sales will increase because our workers will be highly motivated to come to work each day.”

Credit checks go hand in hand with any gaming programming technology product purchase, and when ordered on the internet, can be managed instantly opposed to in-person sales

Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming programming technology product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming programming technology sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Lovetta Jabaut, Marketing Chairman for Soja Kolbo Partners LLC. “When we added a website and shopping cart system, our numbers went through the roof,” cried Langerman Mayon, Sales Director for Claudia Jenny Corp, a gaming programming technology manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” “With internet gaming programming technology sales booming, we may have to cut back on in person sales teams,” said Wauters Camaj, director of Human Resources for Azzie Marling INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming programming technology company before we actually lay them off, so that they can continue to grow with our company if they so desire.” And, as internet sales in the gaming programming technology industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Carolann Falcione, director of marketing for Baumhoer Georgalas INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Looking to the future, many gaming programming technology companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Jill Seirer CEO of a local gaming programming technology company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Jill Seirer, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming programming technology”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming programming technology product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Jill Seirer isn’t alone with these new ideas. Stolinski Muhammad, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Gaerlan Razey, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most gaming programming technology resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Shonta Yokely, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming programming technology sector finally woke up to the idea that the information super highway was here to stay - in a very big way.”